Information design agency Freeman Christie (FC) has worked with Oxfordshire County Council’s road safety team to develop a series of ads specifically targeted at motorcyclists. The ads will be seen in town centres and at bike shows around the county in the coming year.
Agency principal Mark McArthur-Christie said “As most of us are riders (R1100GS, Ural Dalesman and CBR600) this was a dream project. And because the Council is promoting a proactive training message, we were delighted to get involved. We wanted to avoid all the usual road safety cliches and, instead, come up with ads that will get riders interested. There’s no point in preaching at people or throwing gory images at them, you need to get the message over with a bit of wit and raise a wry smile. When people ‘get’ the joke, they get the message too.”
Sarah Gniadek-Pitt, Road Safety Officer with OCC, said “We’d not worked with FC before, but we wanted to have people writing and designing the ads who understood riders. We spent a lot of time briefing the team on what causes motorcycle crashes in Oxfordshire and they’ve developed the ads from there. We’re really pleased with what they’ve come up with.”
The ads are based around a series of messages promoting training and safe cornering
Agency principal Mark McArthur-Christie said “As most of us are riders (R1100GS, Ural Dalesman and CBR600) this was a dream project. And because the Council is promoting a proactive training message, we were delighted to get involved. We wanted to avoid all the usual road safety cliches and, instead, come up with ads that will get riders interested. There’s no point in preaching at people or throwing gory images at them, you need to get the message over with a bit of wit and raise a wry smile. When people ‘get’ the joke, they get the message too.”
Sarah Gniadek-Pitt, Road Safety Officer with OCC, said “We’d not worked with FC before, but we wanted to have people writing and designing the ads who understood riders. We spent a lot of time briefing the team on what causes motorcycle crashes in Oxfordshire and they’ve developed the ads from there. We’re really pleased with what they’ve come up with.”
The ads are based around a series of messages promoting training and safe cornering
