Sunday 16 January 2011

OK COMMUTER

UK traffic levels rose by 8% between 1999 to 2009 and the average vehicle speed during the peak morning rush hour on locally managed 'A' roads is now just 25 mph. So why aren't hard pressed commuters turning to motorcycles in their thousands to solve their transport woes? Come to think of it, why aren't more motorcycle owners riding to work?

Not only does Great Britain have one of the lowest motorcycle ownership rates in Europe, (only the Republic of Ireland has a fewer bike owners), but we don't seem to use them very much. Although one in every 33 vehicles is a motorcycle, they account for just 1% of traffic.

That's becuas the average annual mileage for private cars is 12,000, but for a motorcycle it's less than 4,000. However, it's not only the distance travelled by bike that is lower than cars, but also the frequency. Figures released by the Department for Transport show that the number of weekly trips made by bike has decreased from 11 in the mid 1980's to eight by 2008. During the same period the average distance driven per week, and the amount of time spent doing it, have both increased. Add into that escalating fuel prices (over £6 for a gallon of unleaded is being reported in Jan 2011) and you would expect more people using two wheelers to save time and money, whereas in fact people are riding fewer miles less often.

As proved by the recent winter, the coldest in years, British riders are at the mercy of the weather. Riding in the UK is highly seasonal, April through to September being the peak months. A wet summer, like 2009 when UK rainfall was 40% above average, reduces the limited riding season still further. Since most households with a bike also own at least one car, the vast majority of Britain's 1.3 million motorcyclists can always leave the bike parked on rainy days and drive to work instead.

This is a great shame, because we are completely reliant on cars in this country, with seven out of ten people outside London travelling to work by car. Even a modest increase in motorcycle use could make a significant impact in reducing congestion, but how can existing owners be encouraged to use their bikes more often? Opening up bus lanes to bikes nationwide would certanly be an incentive and would remove much of the risk that is inherent when filtering through queuing traffic. Meanwhile the motorcycle industry needs to consider how it sells and markets new machines. While supersport bikes offer unrivalled levels of performance, they are not ideal transport for short distance commuting. So how do we make pratical middleweight all-rounder motorcycles more atractive?