ACEM, the Motorcycle Industry in Europe, has chosen a cartoon to help motorcycle and scooter riders avoiding the potential risks related to the infrastructure. The cartoon was launched at the European Road Safety Day organised by the European Commission in Paris on Monday, October 13th.
The objective of this safety campaign is to raise riders’ awareness of the potential risks coming from the roadway itself. Developed together with motorcycle instructors, the campaign features 13 episodes released on a monthly basis. Each issue will focus on a particular risk factor giving tips and recommendations to riders on how to best tackle these different situations.
Sounds good, doesn't it? It's simple, engaging and free ... so, of course, nobody in the UK is taking a blind bit of notice.
You can find out more at http://www.acem.eu/cartoon/
We'll keep you posted on this one.
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