The Motorcycle Industry Association (MCI) states on its website that one of it three aims is "developing a position of strength derived from consumer and government demands for reduced emissions, congestion and costs". However, search their website and you'll find precious little information about the environment. This is a serious omission because (a) the industry claims environmental benefits for bikes and (b) anti-motorcycle groups (like the London Cycling Campaign and some local councils) attack motorcycling as damaging to the environment. Which is precisely why TWB published "How green s my machine" in December 2008.
The automotive industry has graped the significance of green credentials. On 26 February the Society of Motor Manufacturers and Traders (SMMT) launched a new guide - Right Van Man - which aims to give individual van buyers and drivers top tips on van choice and use to help cut running costs and CO2 emissions from light commercial vehicles. This is claimed to be the first stage in increasing public awareness on the issues that affect van CO2 emissions. Produced jointly with the Vehicle Certification Agency (VCA) and the Department for Transport, Environment this campaign is effectively endorsed by the Government. That's a result.
The motorcycle industry (as represented by the MCI) needs to act quickly to demonstrate its green credentials otherwise the only green motorcycles will be the lime green Kawasaki racing machines!
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